JUCE (mockup)

Jüce Hard Seltzer is a conceptual beverage brand I designed to represent modern refreshment with an elevated, minimalist edge. Rooted in clean aesthetics and real fruit ingredients, Jüce is a hard seltzer that merges health-conscious drinking with luxury packaging. I developed three distinct flavors—Pear Punch, Pineapple Pina, and Blueberry Lemonade—each assigned a rich, matte-toned can to visually differentiate the taste while maintaining brand consistency. The logo design, featuring a refined serif typeface with an umlaut accent, adds sophistication while hinting at European influence. I created a sleek billboard advertisement to capture brand presence at scale, a retail-ready 9-pack box showcasing the flavor profile and fruit imagery, and a digital still ad campaign with the tagline "Pure Refreshment"—emphasizing quality, simplicity, and taste. The full brand system—can design, packaging, and advertising—centers on clarity, wellness, and high visual appeal, positioning Jüce as a standout in the premium hard seltzer space.