Velour (Cologne Mockup)

VELOUR is a luxury fragrance and design concept brand built around timeless elegance, bold simplicity, and refined sensuality. Drawing inspiration from high fashion and classic editorial aesthetics, I crafted a minimalist identity centered on the letter V, using it as both a logo mark and a visual anchor across packaging and promotional design. The logo features a modern serif rendered in a chrome-like finish, encased in a perfect circle—symbolizing wholeness, restraint, and sophistication. The brand’s type system includes Playfair Display and Didot to reinforce a sense of vintage glamour with a modern twist. I developed a full visual identity package including a clean, monochromatic color palette of navy, charcoal, and silver tones, applied across a custom fragrance bottle design and matte black packaging. The box design features embossed elements for a tactile, premium unboxing experience. VELOUR's look and feel is deliberate and high-end—designed for a consumer who values presence, polish, and power.