MSI Public Relations & Advertising Campaign

As the Head of Creative Services for a student-run agency, I led a comprehensive PR campaign for MSI from January to July 2025 which focused on increasing brand awareness and engagement among student and young professional audiences. A core part of the campaign involved designing four original graphic design posts tailored for both Instagram and LinkedIn, aligning with MSI’s brand identity and voice to ensure platform-appropriate storytelling. I also directed media outreach and coordinated campaign deliverables to align with MSI’s communication goals, ensuring all content maintained a cohesive message and visual standard. In addition to my creative leadership, I played a key role in team-building, mentoring members and fostering a collaborative environment that drove campaign performance and cross-platform consistency.