Rescued Eras Thrift Store Public Relations & Advertising Campaign

I led the end-to-end marketing strategy and content planning for a campaign targeting Gen-Z and Millennial women across Instagram, TikTok, and Yelp. As part of this initiative, I directed and produced four short-form videos showcasing styled outfits, tailored for Reels and TikTok to maximize engagement. I also photographed four unique looks to design a cohesive Instagram carousel post that reflected the brand’s visual identity. In addition to overseeing the creative direction and content production, I created a detailed campaign report, managed the expenses report using data from Meta Ads Manager, and developed a comprehensive content calendar to guide the rollout. My leadership ensured the campaign was strategically executed, visually impactful, and performance-driven.